Customer Relationship Management
Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way.
The CRM processes would benefit the customer in many ways:
- help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives;
- help form individualized relationships with customers (to improve customer satisfaction) and provide the highest level of customer service to the most profitable customers;
- Provide employees with the information they need to know their customers' wants and needs, and build relationships between the company and its customers.
- Our recent works on CRM are integrating Salesforce for an Auctioneer Company in US, to maintain their inventory records and fetch this data during auctions Online and Offline.
- Customer relationship management tools include software and browser-based applications that collect and organize information about customers. For instance, as part of the CRM strategy, a business might use a database of customer information to help construct a customer satisfaction survey, or decide which new product their customers might be interested in.
